Cotswolds Salon Owners Shortlisted for Purposeful National Award

Deborah Maguire and Katie Hemming, co-founders of Seed and Soul and co-owners of Love Hair Broadway, have been named finalists in the 2025 Most Wanted Awards,

the most prestigious accolade in British and Irish hairdressing, in recognition of their work tackling one of the most overlooked issues in women's health: hair loss.

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Finalists in the hotly contested PURPOSE category, the pair have been acknowledged for their pioneering work in creating Seed and Soul, a trichologist-

formulated supplement designed specifically for the complexities of female hair loss, including those linked to menopause, immune dysregulation, chronic stress,

and nutritional depletion.

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Their approach stands apart by addressing the root causes of thinning rather than offering cosmetic cover-ups or one-size-fits-all solutions.

With a focus on education and tangible results, Deborah and Katie have helped shift the conversation around hair wellness from vanity to vitality, making it part of a

broader conversation around women’s health.

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“We created Seed and Soul because hair loss is so often

misunderstood, and even more often mismanaged,”

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says Deborah, a registered trichologist.

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“It’s not just about appearance; it’s a signal that something deeper in the body needs support. We wanted to create something that actually works,

a solution that gets to the core of the issue and helps women feel like themselves again.”

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Katie, an award-winning extensionist and educator, added:

“This recognition means so much because it reflects what we’ve always believed, that hairdressing can be about more than aesthetics,

it can offer real support to clients when they need it most".

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Together, the duo bring science, strategy and soul into the industry through Seed and Soul, which has already been featured in British Vogue, GQ, and Tatler.

Their work at Love Hair Broadway, known for its discreet, expert-led approach to hair recovery, continues to attract national attention.

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They’ll join fellow finalists from across the UK and Ireland at the Most Wanted Grand Final on Monday 13 October 2025 at Drumheds, London,

where more than 600 leading names in hair, beauty and fashion will gather to celebrate the industry’s most influential innovators.

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www.lovehairbroadway.com / www.seedandsoul.co / @seedandsoul.co_

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